Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
At a time when everyone searches for the information they need on the internet, the data of a product or service created by its brand might not respond fully to the consumer who has the tendency nowadays to read up reviews from actual users. This is why the influencer or Key Opinion Leader (KOL) has emerged as a key factor that makes it easier for customers to make a purchase decision for certain products or services. thailand universities
For this reason, many product brands have turned toward influencer marketing creating quite a stir that “Jay” Warapol Lowattanamart from the Faculty of Engineering and his team have perceived the opportunity from this trend. With the support from the CU Innovation Hub, along with the team’s strengths and technological know-how, “Kollective,” a start-up worth 100 million baht has come about.
“With all brands eagerly turning towards influencer marketing, the question arises whether or not this type of marketing is still effective. Many brands have used influencers only to find that it doesn’t work and do not know what to do next. Many are not able to follow up on the results generated by each influencer and cannot see whether they have stimulated sales volumes” said “Jay” Warapol leading to the idea of Kollective – Influencer Marketing optimizer, or an assistant that can help with marketing to specific target groups with the use of this technology and big data, as well as the ability to systematically follow up on the results.
Comments