CU SiHub and its supporting role for researchers in the social sciences, humanities, and arts
In addition to being a space for knowledge exchange for professors, researchers, and students who are keen on social innovation, the Center focuses on supporting research projects that can continue to bring about tangible and sustainable community development through revolving income generation for the research groups and the community.
“The proceeds may be divided into two parts: income from donations such as crowdfunding or companies supporting CSR projects. The other may come from the sale of innovative products and/or services from the research project itself, for example, the Creative Tourism Research Project, Nan Province that organizes creative tourism trips to generate income for the community,” Dr. Pannee said.
The 2 groups of research projects the Center supports are social innovation for the community, and social innovation for social enterprises. thailand universities
Social innovation for the community
Chula SiHub gives funding support or seed funds for researchers to apply their innovations to the community. After that, the research group can use the work as a showcase for further extension or funding, to seek external cooperation to be able to continue to do so in the future. This will have a social impact on the community.
“For example, as part of the research on “Pad Thai” by The Multicultural Studies and Social Innovation Center, The Institute of Asian Studies, researchers made a short film entitled “Pad Thai: The Secret Recipe” aired on Thai PBS Television. The Ministry of Culture also screened it in the Philippines at the Montanosa Film Festival (MFF) on March 19-27 this year to launch Thai food culture soft power to the global stage through entertainment. In addition to Pad Thai: The Secret Recipe, Thai PBS recently entered into a partnership with the Institute of Asian Studies to work on other subjects,” said Prof. Dr. Pannee.
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