Comm Arts Chula Offers 2 New Courses on Creating Fun Games to Dazzle Digital Natives

Games are a fun way to engage audiences

Many view games in a negative way. They focus on the addictive nature of games, and the aspect of fun and entertainment that do not offer any content. Yet, if one reconsiders those views, one can see that they are a reflection of the power that games have in attracting and engaging players. If used positively, games can certainly be a powerful tool for communication. university thailand

According to Watsayut “Games aren’t all about fun. The fun derived from games can “capture the heart and emotion” of the message receivers more effectively. Games are effective because they appeal to our emotions.”

Oftentimes, the target in our communication isn’t only about getting a message across. For example, in public health matters, even when the data is simplified by using such media as infographics one cannot grasp the message well enough to lead to behavioral changes whereas games can achieve that!

“Games provide a multi-way communication whether it is us and the game or us and other players. What happens is that we do not only gain data or information but feelings and emotions that become an essential motivation towards a behavior change.