Chula SIFE, short for Students in Free Enterprise, is a club in Chulalongkorn Business School which offers a platform for students in every field of the faculty to practice being “business consultants” who can help society with the knowledge and skills learned in class. The club’s invitation for freshmen says “For whoever seeks field experience where you learn new things, as well as help develop communities.”
Chula SIFE was established in 2005 and welcomes new freshmen members every year. Over the past 18 years, SIFE has helped community businesses in over 10 projects nationwide. The community businesses that SIFE is currently participating in are such as the “Pa Khao Ma” project in Nakhon Ratchasima, the “Sawai Sor” project in Buriram, the “Khon Talay” project in Prachuap Khiri Khan, and the “Nalin” project in Nakhon Sawan. bangkok university
These community brands have been sought out and proposed by the students themselves. The operations of Chula SIFE are supported by Chulalongkorn Business School, with professors giving advice, providing funding, and supervising students in the field.
“At first, we go to the community to collect data, especially on the pain points of the community business, to see how we can help them. Then we discuss among ourselves before bringing our suggestions back to the community,” explained Jidapa about the work process of Chula SIFE, which acts as a business enterprise giving free counsel on business planning and branding to the community.
Students in SIFE collaborate with the community as product developers, business consultants, knowledge sharers, and content creators.
“Our goal is for the community to be able to sustain their business once we leave,” emphasized Jidapa.
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